Chandrani Set Ad- Blu-Diamond

Welcome to Chop Zuey Couture Jewellery!

Chop Zuey is one of the top jewellery design houses in SL (Second Life). Established in 2009, it now reigns as one of the oldest and most reputable jewellery design houses in SL.

Creator of fine, hand-made, ultra realistic, low-lag jewellery, Chop Zuey’s repertoire includes classic and modern jewelry for women and men, such as casual everyday jewelry; formal, runway and couture collections; an exquisite line of crowns, tiaras, and royal jewels; and wedding and engagement ring sets.


Belle Roussel, Owner and Designer of Chop Zuey, is in great demand and has been commissioned on numerous occasions to design and create the winning crowns and tiaras for many prestigious pageants in SL, including

  • Miss Virtual World 2012, 2013, 2014, 2015, 2016;
  • Miss Mundo 2012, 2013, 2014 , 2015, 2016;
  • Ms Sweethearts 2012, 2013, 2014, 2015, 2016;
  • Miss Venezuela 2014, 2015, 2016;
  • Mr. & Miss Model International (MMI) 2015, 2016; and
  • Miss SL 2015, 2016.

Chop Zuey is also privileged to be the Official Jeweller of the SL-NFL, and designs all of their Super Bowl rings.

Belle has been interviewed on The Frolic Mills Show for Metaverse TV, Fashion Style The Runway for SLTV Japan, UStream and The Carter & Dar Show along with many Interviews and articles in such publications as BOSL, MOOLTO, Haute, AVCON, TOO SEXY, Linked, PURE, SLFierce, InWorld, October, ICON and Windlight Magazine.

Chop Zuey is both committed to doing quality work and continue its good relations with clients and business associates.


The Chop Zuey reputation is impeccable and our products are known for originality, creativity and beauty along with a large collection and vast range of products to choose from. Anyone who has been to the Chop Zuey sim can attest to that!

But of all that for which Chop Zuey is best known, we are most proud of being known for our spirit of generosity towards Chop Zuey family and friends, coupled with participation in numerous record-breaking charity events and the overall joy and passion we have for our work in SL.

Chop Zuey loves animals!!! Every year we run an Animal Tribute Campaign at Chop Zuey’s main showroom. 100% of the proceeds of these events are always donated to WWF (World Wildlife Fund). To date, Chop Zuey and our family members have raised over 5,000 US$.

Relay for Life is another favorite event for Chop Zuey addicts. Recently, Ms Roussel made history when she was commissioned by her Fashion for Life 2015 team to design the first ‘Diamond Gown’ in SL. This amazing work of art was then donated to Relay for Life for auction, with the winner bidding 250,000 L$ – one of the highest amounts paid at a Second Life auction to date.


In World Store: http://slurl.com/secondlife/Chop%20Zuey/43/141/26

Marketplace Store: https://marketplace.secondlife.com/stores/49263

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s